Using Mobile Marketing to Market Your Real Estate Listings
With more than 277 million people using mobile devices (smartphones) today, are you marketing your home listings via their mobile phones?
Here are some tips to help you market your real estate listings to those potential clients who navigate the Internet via a smartphone device.
Assign a unique text code or mobile ID to each of your property listings. This allows potential clients to get details on the property and your contact information, as well as view photos of the home.
You’ll be able to use mobile IDs for other advertisements, such as ads online, for sale signs, ads in newspapers and magazines, your e-mails and even your property brochures. Potential home buyers can click on property links to see pictures in the text message and then will be taken to a mobile website that will let them view pictures of the property and look at additional listings.
Your mobile pages can be as simple as pages for a single property (with photos and details) on up to a more “standard” website, including the ability to search properties, an About Us page, a mortgage calculator, as well as links to your own social media site pages.
The ID also helps you because whenever a prospect texts to get a property’s details, his or her mobile phone number is captured and sent to you, allowing you to follow up in real time.
What’s more, your real estate company or personal branding message, logo or photo will show up whenever you send a text to a potential client.
RealtyTech.com’s iGoIDX Mobile IDX lets your clients search a neighborhood for listings and open houses while out driving a neighborhood via global position software. In addition, your name and phone number appears on every listing, even if it’s the listing of another agent!. What’s more, your clients and prospects will see all of the listings just by typing in your website’s name on their smartphone browser. The iGoIDX Mobile IDX instantly detects that they are on a mobile device and directs their browser to your mobile site (not your regular site, which usually is better suited for viewing on a PC or laptop).
Ready to go mobile? Contact RealtyTech.com today!
